Instead of fluoride, our toothpaste uses naturally-derived hydroxyapatite, the same mineral that makes up our tooth enamel. Scientifically proven to remineralize and strengthen your teeth without fluoride, hydroxyapatite has been the gold standard ingredient in Japanese dental care for decades—and we think it’s time it got the same love over here.
*FREE SHIPPING ON ANY ORDER OF TWO OR MORE PRODUCTS
- Strengthens and restores your tooth enamel
- Antiplaque & naturally whitening
- Fluoride-free, paraben-free, vegan & cruelty-free
- No harsh foaming agents; SLS & sulfate-free
- Naturally flavored with beneficial essential oils
- Safe enough to eat! (but that would be a waste of perfectly great toothpaste)
- When used twice daily, 1 tube lasts about 3 months.