Do you brush your teeth with?

Potentially toxic
Traditional Toothpastes?

  • Made with Sodium Lauryl Sulfate (SLS), the same chemical in laundry detergent and commonly causes “sloughing” and recurring mouth sores . It creates a foaming effect to create the illusion of effectiveness.
  • Made with Propylene glycol, the main active ingredient in some antifreeze. It’s used solely for toothpaste texture.
  • Full of artificial flavors, colors, and other cheap ingredients you don’t want in your mouth.


Natural Toothpastes?

  • Sometimes removes the “toxic” ingredients, but doesn’t add any helpful alternatives.
  • Claims to be “safe,” but can contain unnecessary or harmful ingredients.
  • Some may be doing more harm than good, like charcoal which can be so harsh, it can actually strip your enamel. Ask your dentist!


Potentially toxic traditional toothpastes


Natural Toothpastes?

The secret to our fluoride-free formula?

So how did we create a formula that’s both safe and effective? One word: Hydroxyapatite

Hydroxyapatite is a naturally occurring mineral that makes up 97% of our tooth enamel and has been scientifically-proven to strengthen and protect your teeth without fluoride. While Hydroxyapatite is not as well-known in the US, it’s been the gold standard in Japan for over 40 years.


“Hydroxyapatite has gained wide acceptance in medicine and dentistry in recent years because of its ability to chemically bind to your tooth surface, all without toxicity or inflammation.”

Dr. Derek Gatta DMD MS FACP

Leading prosthodontist in Boca Raton Florida, former officer in the U.S. Navy.

Hydroxyapatite naturally strengthens, whitens, and restores

As the main component of tooth enamel, Hydroxyapatite is able to chemically bind to teeth and act as a shield. Not only that, but Hydroxyapatite “acts as filler because it repairs small holes and depressions on enamel surface,” while being a natural whitening toothpaste. (Yeah, it’s kind of a big deal).

See Hydroxyapatite Research

So safe, you can eat it (but please don’t)

Because Hydroxyapatite is a naturally occurring mineral in our teeth and bones, it’s completely harmless if accidentally ingested. And since the rest of our ingredients are also all safe, you have nothing to worry about when using our natural fluoride-free toothpaste morning, noon, or night.

See Hydroxyapatite Safety

“Rather than waiting for your teeth to break down, you can remineralize and restrengthen your teeth with Hydroxyapatite, which is a naturally occurring mineral that’s been scientifically proven to work”

Dr. Derek Gatta DMD MS FACP

Leading prosthodontist in Boca Raton Florida, former officer in the U.S. Navy.

Inhibits the bacteria that causes cavities

When bacteria has no food source, it can’t produce the acids that lead to cavities. And that’s exactly what Xylitol, a naturally occurring alcohol found in most plant material, does in our natural fluoride free toothpaste, and our other products. It starves harmful bacteria of their food source, so they can’t produce the acid that causes cavities.

Freshens breath while protecting your gums and teeth

Made with essential oils like (peppermint and tea tree) and extracts (like cinnamon and echinacea) that not only naturally freshen breath, but have been shown to reduce inflammation, fight bacteria, boost your immune system, and more!

“Finding RiseWell has made my practice much easier. After years of not feeling comfortable recommending non-effective natural toothpaste to my patients, I finally have found a product that I know for certain I can trust.”

Dr. Adam Silevitch,

Leading pediatric dentist in NYC, attending pediatric dentist at New York Presbyterian Hospital-Columbia and an assistant clinical professor at Columbia University School of Dental Medicine

Developed, tested, and approved by our panel of leading dentists and doctors

Ready to upgrade your
morning routine?

Put your money where your mouth is and give RiseWell a try! 100% satisfaction guaranteed.





Psst! Are you a dentist?

If you’re interested in offering a safer, more effective oral care solution to your patients, download our research pack to learn more about the science and studies behind our products.