Backed by scienceto conquer cavities naturally

The secret behind our clean, effective & fluoride-free formulas?


Hydroxyapatite is a naturally occurring mineral that makes up 97% of our tooth enamel and has been scientifically-proven to strengthen and protect your teeth without fluoride.
While Hydroxyapatite is less known in the US it's been the gold standard for naturally, effective oral care in Japan for over 40 years.

Naturally strengthens, whitens & remineralizes

As the main component of tooth enamel, Hydroxyapatite chemically binds to teeth and acts as a protective shield. Hydroxyapatite acts as a filler capable of repairing small holes and depressions on the enamel surface, while also naturally whitening.
(Yeah, it's a pretty big deal)

So safe you can eat it

...but that might be weird
Because Hydroxyapatite is a naturally occurring mineral in our teeth and bones, it's completely harmless if accidentally ingested. And since the rest of our ingredients are also all safe, you have nothing to worry about when using our natural fluoride-free toothpaste, morning, noon, or night.

Inhibits bacteria that cause cavities

When bacteria has no food source, it can't produce the acids that lead to cavities. And that's exactly what Xylitol, a naturally occurring alcohol found in most plant material, does in our natural fluoride-free toothpaste, our balancing mouthwash, scrubby floss and a-HA mints. It starves harmful bacteria of their food source, preventing the production of acid that causes cavities.

Protects your gums & teeth while freshening your breath

Made with essential oils (like peppermint and tea tree) and extracts (like cinnamon and echinacea) that not only naturally freshen breath, but have also been shown to reduce inflammation, fight bacteria, boost your immune system, and more!

The  RiseWell  Difference

Unlike many natural toothpastes, we don't just remove the toxic ingredients found in traditional toothpastes; we swap in 100% safe, natural alternatives that clean and protect just as effectively.




Hydroxyapatite to remineralize
Naturally effective ingredients
Safe enough to eat
No harsh foaming agents like SLS
No Propylene Glycol (antifreeze)
No mystery "natural flavors"
Ingredients you can pronounce
You bet!

Ingredient transparency matters.

We let you know every ingredient in all of our products. Period. The lack of regulation within the cosmetic industry permits the use of harmful ingredients, making it easy for many companies to hide behind labels like "natural ingredients or "natural flavors."
At RiseWell, transparency as well as creating the cleanest, most effective oral care products possible are our absolute mission. So... you no longer have to compromise your smile for your health, or your health for your beautiful smile.

Tips for choosing healthier oral care

Read labels and
 avoid yucky ingredients 
like these common offenders!

Foaming Agents

Sodium lauryl sulfate
Sodium lauroyl sacorsinate
Sodium coccyx glutamate
Sodium coccyx isothionate

Mystery Flavors

"Natural flavors"
Strawberry fruit flavor extract
Raspberry fruit Flavor extract
Chocolate flavor extract
Vanilla planifolia flavor powder

Can't Pronounce

Propylene glycol
Titanium dioxide
Blue 1
Sodium monofl.

Reviews From Dr. Derek & Other Dental Experts

“Hydroxyapatite has gained wide acceptance in medicine and dentistry in recent years because of its ability to chemically bind to your tooth surface, all without toxicity or inflammation.”

Dr. Derek Gatta

Dr Derek Gatta DMD MS FACP is a Board Certified Prosthodontist practicing in Boca Raton, FL. He graduated from Vanderbilt University in 2003 and Nova Southeastern College of Dental Medicine in 2009. He maintains membership with the ADA and is a diplomat of the American College of Prosthodontists. While serving in the US Navy, he completed his Prosthodontics training at the Walter Reed National Naval Military Medical Center in 2014. Derek practices Prosthodontics and General Dentistry. You can find more information on his practice at Innovative Dental Aesthetics
"Finally I have found a toothpaste that contains hydroxyapatite to recommend to my patients! It is free of harsh ingredients, containing zero parabens, SLS, or sulfate. I appreciate that Risewell took the time to create a vegan, cruelty free toothpaste that is made with the patient’s wellness in mind."

Dr. Amanda Hoffmeister

“Finding RiseWell has made my practice much easier. After years of not feeling comfortable recommending non-effective natural toothpaste to my patients, I finally have found a product that I know for certain I can trust.”

Dr. Adam Silevitch

Dr. Adam Silevitch, DMD, is an attending pediatric dentist at New York Presbyterian Hospital-Columbia and an assistant clinical professor at Columbia University School of Dental Medicine. Dr. Silevitch is the chair of the Children's Dental Health Committee of the New York County Dental Society and serves as the President of the New York Academy of Pediatric Dentistry. He served as chief resident while completing specialized post-graduate training in pediatric dentistry from Columbia University. An esteemed member of the dental community, Dr. Silevitch has done dental outreach in the Dominican Republic and Jamaica.