About Us

RiseWell began with a question...

Does what you brush your teeth with affect your entire body?

Our Story

John Estrada, our Founder, created RiseWell in 2017 while preparing to start a family with Co- Founder, Kori Estrada through IVF. Their doctor advised them to examine every product they used, in, on, and around their bodies, and to make safer swaps wherever possible. From food to skincare, they found effective natural alternatives. But when they got to oral care, the options fell short.

They turned to Kori's brother, Co-Founder Dr. Derek Gatta, a practicing dentist and prosthodontist, who explained that while many "natural" toothpastes removed toxic ingredients, they didn't add anything back to support enamel.

Determined to find a better way, John discovered hydroxyapatite, a biomimetic mineral that had been used in Japan for decades as a naturally effective way to support enamel. Inspired by its science- backed efficacy and safety, the three of them set out to create the cleanest, most effective oral care products possible.

Our Mission is Simple

To make everyday oral care a naturally effective, powerful step toward whole-body wellness.

"You brush your teeth over 700 times a year, why not make it count? Oral care can be clean and effective. That's the promise of RiseWell." - John Estrada, Founder