RiseWell kids toothpaste is like no other toothpaste out there. It tastes like sneaking spoonfuls of cake batter straight out of the mixing bowl, but it’s also good for you. Our goal is to give your kids a toothpaste that is as effective as chemical toothpaste, but without the toxins. So instead of simply eliminating these chemicals, we found replacements that we trust completely, and are also incredibly effective. (Yes, adults can use it, too!)

Sodium Lauryl Sulfate (or any similar derivative like Sodium lauryl sulfate, Sodium lauroyl sarcosinate, Sodium coccyx glutamate or Sodium coccyx isothionate), propylene Glycol, Artificial Flavors, Dyes,  “Natural Flavors” or Mystery Ingredients.