Fluoride Free
Powered by Hydroxyapatite.
100% Clean and Naturally Effective

Mineral Toothpaste

Powered by Hydroxyapatite


Our Mineral Toothpaste is powered by Hydroxyapatite creating a formula that is clean, safe and incredibly effective at strengthening, remineralizing and protecting the teeth.



  • Fluoride-free, paraben-free, vegan, gluten free and cruelty free
  • Powered by Hydroxyapatite to strengthen, remineralize and protect tooth enamel 
  • Antiplaque and naturally whitening
  • 100% safe with proven, effective ingredients. Safe enough to eat!
  • No harmful chemicals like sodium lauryl sulfate (SLS), propylene Glycol, artificial flavors, or dyes 
  • Transparent ingredients with no “natural flavoring” hiding
  • When used twice daily, one 4 oz. Tube lasts about 3 months


Apply as much toothpaste as you like and brush in gentle, circular motions for 2 minutes when you get up in the morning, after lunch and after dinner for clean, white teeth. For optimal results we recommend our simple, 3 step or care routine: Floss, Rinse and Brush (with no spitting). Our products are safe enough to eat. But don’t, because that would be weird! 

Our Ingredients

All of our ingredients are safe, clean, and effective. Learn more below:
Restores Tooth Enamel
The same mineral that makes up our teeth and bones, HA remineralizes your teeth the way your body does naturally. 
Learn More »
Inhibits Bad Breath
Xylitol starves harmful bacteria of their food source, thereby reducing their ability to produce the acids that lead to cavities. 
Learn More »
Silica & Calcium Carbonate
Naturally Gentle Scrubbers
These natural scrubbers gently clean your teeth without damaging or stripping the enamel.
Learn More »
Wild Mint & Peppermint Oils
Freshen Breath and Kill Bacteria
Orange, Lemon & Eucalyptus Oils
Lemon: Anti-inflammatory
Tea Tree Extracts
Antibacterial & Antifungal
Cinnamon & Thyme Extracts
Antimicorbial Antioxidants
Stevia, Sorbitol & Erythritol
Natural Sweeteners
Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Cinnamomum Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Menthol, Thymus Vulgaris (Thyme) Extract, Erythritol, Xanthan Gum, Eucalyptus Globulus Extract, Illicium Verum (Anise) Extract.


What is Hydroxyapatite?

Hydroxyapatite (HA) is a natural mineral that makes up 97% of your tooth enamel and 60% of your bones. You have pounds of this stuff in your body and it’s floating around in your mouth as you read this. A revolution in oral care, HA has become standard in Japan (they get all the good stuff first!), and is increasingly being used in Europe due to its safety and effectiveness. There is research that shows it is as good or better at remineralizing your teeth than fluoride. Don’t believe us? Check out the studies on our ingredients page!

What makes RiseWell toothpastes different than other natural toothpastes?

Most natural toothpastes don’t include any ingredients that remineralize your enamel the way that fluoride does in traditional toothpaste. We use all natural hydroxyapatite which has been shown in studies to remineralize your enamel as well as, or even better than, fluoride!

Is RiseWell recommended by dentists?

Yes. In fact, we have built a Scientific Council comprised of some of the leading Dentists and Doctors in the United States. They are here to help us make sure we have the best and most scientifically-backed products possible, and remain on the leading edge of dental products.

Does RiseWell help whiten teeth?

Yes. hydroxyapatite has natural whitening properties. Our natural toothpaste whitens without the use of harsh peroxides that strip enamel and cause sensitivity!

When is the best time to brush your teeth each day?

We recommend brushing 2 to 3 times per day about 30 minutes after meal time.

Are RiseWell products allergen friendly?

Our manufacturing facility contains products with shea nut butter, macadamia nut, sunflower, and coconut oil. However, we have an allergy segregation protocol that isolates known allergens and prevents cross contamination. Our products are NOT made in the same facility as products containing peanut or peanut bi-products, eggs, dairy or flax. We are also 100% vegan and gluten free. Have a specific allergy you have a question about? Email us at hi@risewell.com.

Are RiseWell toothpastes travel friendly?

Our full size tube is over the travel size limit because we didn’t want to skimp on how much we give you. We do, however, sell a travel kit that is TSA approved with our fluoride free toothpaste!

Are your products made in the USA?

All of our manufacturing facilities are in the United States, except for our Teflon Free Floss, which is made in Italy.

What is the shelf life of RiseWell products?

RiseWell’s products have a 2-year shelf life.

How long does one tube of RiseWell toothpaste last?

One 4 oz. tube should last the average user 2 to three months if used twice daily.

Are RiseWell products safe for all types of dental conditions?

RiseWell makes products that everyone can feel comfortable using. Our products are safe for braces, invisalign, veneers, fillings, crowns and implants.

I have sensitive teeth, can I use RiseWell toothpaste?

Absolutely! Hydroxyapatite has natural anti-sensitivity properties.

Does RiseWell toothpaste help overall health?

Yes! Overall health starts in the mouth, and our products are packed with ingredients that promote healthy teeth, sooth gums, reduce inflammation, and control bad bacteria.

Are RiseWell products free from harmful ingredients?

RiseWell ingredients are naturally effective, 100% safe to swallow, SLS free, paraben free, and propylene glycol free.

Are RiseWell products made responsibly?

Yes, all of our natural oral care products are made to be gluten-free and vegan and neither we, nor our suppliers test on animals.

Is RiseWell made with parabens?

No. All RiseWell products are made without parabens.

Are RiseWell products Cruelty Free?

Yes, RiseWell is a cruelty-free company. We never test on animals.

Are RiseWell products Gluten free and Vegan?

Yes, RiseWell products are gluten free and vegan.

Our Customers Are Raving!

Clean Ingredients.

Clean Teeth.

Clean Body.