Healthy Teeth for the Whole Fam? Piece of Cake!

Cake Batter +
One Secret Ingredient...

Finally there’s a treat that strengthens your kid’s teeth! The secret is Hydroxyapatite, a naturally occurring mineral (and our signature ingredient!) that protects and remineralizes your kid's teeth as they grow.

Hydroxyapatite acts like a
magic shield around teeth
As your kid's teeth grow,
Hydroxyapatite strengths &

Safe for
developing brains

RiseWell Kids Toothpaste is the only one on the market that’s safe enough to eat. The reason? It’s made with Hydroxyapatite, which remineralizes teeth, without the risk of harm if accidentally ingested.

Safe enough to eat
100% Safe & Natural
Developed by Dentists
Fun flavor
SLS & Sulfate-free
No artificials colors, flavors, or preservatives

Meet the Grownups
Behind RiseWell

When kids start brushing their teeth, it’s normal for some toothpaste to end up in their tummies instead of in the sink.

The problem is, most traditional toothpastes contain ingredients that can be harmful for developing bodies and minds.

This is why our family created RiseWell: a clean-ing redient toothpaste that not only whitens and protects, it actually remineralizes your kid's teeth as they grow (which means strong, healthy smiles for years to come!).


Loved by Doctors
and Dentists

Meet our “Chew Crew” aka the doctors and dentists who help us develop oral hygiene solutions that are safe for families like yours!

RiseWell Kids

RiseWell Kids

It’s a party in your mouth! Not only does it taste like sneaking spoonfuls of cake batter straight out of the bowl, this paste is packed with our signature ingredient, hydroxyapatite, which is a naturally-occurring mineral that strengthens teeth. Daily usage will leave your kid’s teeth visibly whiter, healthier, and stronger as their smiles grow and mature. And the best part? It’s safe enough to eat—even if your kids (or you, wink wink) eat the whole delicious tube!

Toy Monster + Kids Toothpaste Bundle Limited Edition

Toy Monster + Kids Toothpaste Bundle Limited Edition

Make brushing your kids' teeth fun this holiday season. For a limited time only, our monster has come to life! This adorable, cuddle friendly plush serves as a reminder to always keep brushing and taking care of your teeth. It's the perfect combination of fun and healthy to give during the holidays